Blog spamming is creating non-value comments on somebody blogs to refer to their own site. The reason for this is to give the creators own site higher ratings in search engines. This is similar to "Link Farming " because it is the process of exchanging links with Web sites in order to increase search engine optimization.
Blog spamming shows how the internet can be controlled and manipulated by individuals interested in personal gain. Issues such as blog spamming and link farming enable people to give themselves higher ratings in search engine and I feel that this has a negative effect on the internet. This is because the internet becomes full of information that is not important or relevant to what the user has searched for. It also means that the search engines such as Google become less reliable because they are filled with people who are only interested in having their website number one in Google’s search engine. The concept of net neutrality proposes that there should be no restrictions on content, communications allowed or attachments on internet sites. However I don’t believe that this can be possible when some internet users continue to create fake blogs and exchanging links with other websites just to give themselves higher ratings in search engines.
There are ways to stop blog spamming for example disallowing multiple consecutive submissions. It is rare on a site that a user would reply to their own comment, yet spammers typically will do. Checking that the user's IP address is not replying to a user of the same IP address will significantly reduce flooding. This however proves problematic in the fairly rare instance when multiple users, behind the same proxy, wish to comment on the same entry.
With this is mind I feel that it is important that search engines such as Google cut out as much blog spamming and link farming to enable users to have more accurate internet searches.
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